As the mastermind behind the influencer campaign on TikTok for the iconic Portuguese drink, Sumol, I collaborated with 12 influential content creators from Portugal.

Our goal was to amplify brand awareness and showcase Sumol's essence to the younger audience. Through creative and authentic videos, we achieved over 5 million combined views and a 45% engagement rate. The #Sumol hashtag trended for days, solidifying Sumol's position as a beloved beverage among the TikTok community.

The campaign generated increased brand mentions and positive sentiments, connecting Sumol with its audience on a genuine level and leaving a lasting impact on the digital landscape. Together, we celebrated the taste of Sumol and ignited excitement throughout TikTok.